Building upon its broadcast success in Southeast Asia, The WotWots announces it will soon expand its presence in the region via a licensing deal with Global Pursuit Co., Ltd.
Global Pursuit Co., Ltd. will represent the popular preschool brand from Pukeko Pictures in Hong Kong, India, Indonesia, Macau, Malaysia, Philippines, Singapore, South Korea, Taiwan and Thailand across merchandising, publishing and digital gaming rights. The deal was brokered by AG Properties (AGP) the intellectual property and outbound licensing division of American Greetings Corporation (NYSE: AM).
“We are thrilled to be extending our licensing reach into these new markets , said Andrew Smith, Chief Executive Officer, Pukeko Pictures. “The universal themes and timeless tales of The WotWots ensure the international appeal and longevity of the brand and we are looking forward to making SpottyWot and DottyWot accessible to preschoolers through merchandising, publishing and digital content in these new regions.”
“The WotWots’ brand promotes and celebrates the positive values of diversity and enduring friendship and has been embraced by consumers worldwide,” said Cynthia Money, President, Global Pursuit. “We are thrilled to extend consumers’ enjoyment of The WotWots by bringing in the best licensees and retail partners in the region and delivering quality goods.”
The WotWots is an enchanting preschool series that follows the adventures of two adorable siblings from outer space, SpottyWot and DottyWot. This delightful pair of inquiring minds have come to Earth to explore and to marvel at the extraordinary diversity of life on the blue planet. The show celebrates this joy of discovery and demonstrates the positive values that are the building blocks of a true and enduring friendship.
Season one sees SpottyWot and DottyWot come to explore planet earth in their steam-powered spaceship and arrive in the middle of a zoo. In season two, the alien siblings land on a farm and meet strange and friendly farm animals and also travel to the seashore. Encouraging the love of animals, the season celebrates the joy of discovery and the extraordinary diversity of life on the planet.
About The WotWots
The WotWots is broadcast in over 90 territories. AG Properties represents the brand for worldwide licensing and merchandising rights to the popular preschool property.
About Pukeko Pictures
Pukeko Pictures is an independent entertainment production company, focused on the development and production of excellent quality, multi-platform entertainment for a global audience. Pukeko Pictures was founded in 2008 by Sir Richard Taylor, Tania Rodger and Martin Baynton, and is located in Wellington, New Zealand. With a connection to the world-famous Weta Workshop (Avatar, King Kong, Lord of the Rings), Pukeko Pictures is uniquely positioned in the creation of world-leading entertainment, harnessing the best in global talent and world-class production processes.
About American Greetings Corporation
For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company’s major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.9 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.
About AG Properties
AG Properties (AGP) is the intellectual property and outbound licensing division of American Greetings Corporation. Built upon the successful re-launches of Care Bears and Strawberry Shortcake licensed products, which have garnered over $5 billion in retail sales worldwide combined since 2002, AGP develops multi-platform campaigns for its properties through digital media, entertainment, marketing and merchandising. In addition to Care Bears and Strawberry Shortcake, AGP’s active classic brands include Holly Hobbie and Madballs, as well as new properties Twisted Whiskers, Maryoku Yummy and TinPo. Children can experience AGP online at www.agkidzone.com. For more information on AGP, visit www.agpbrands.com
About Global Pursuit Co., Ltd.
Global Pursuit Co., Ltd. is a joint venture established by leading online game developer and film and television content producer, Gamania Digital Entertainment Co., Ltd. and Brand Reality, LLC, a US-based brand marketing and licensing agency. The new worldwide consumer products licensing, marketing and brand equity company offers premier representation by assisting with strategic marketing goals, solicitation of licensees, negotiation of licensing agreements and effective management of licenses, promotional partners, and retailers on a global basis. With offices in San Francisco, Taipei, Hong Kong, Shanghai and Beijing, Global Pursuit also plans to open a European office in late 2013.
For further media information on The WotWots – Adele Feletto Publicity
M: 61 413 489 292 E: firstname.lastname@example.org
For Global Pursuit: Michelle Orsi/Three.Sixty Marketing + Communications
M: +1 310 418-6430 Email: email@example.com
Wellington, New Zealand, June 14, 2013…