Builds consumer products brand presence in China with strategic deals
Pukeko Pictures’ preschool series Kiddets has been greenlit for a second season of 52 episodes following its recent launch on CCTV in China, where it is also available on VOD-platform iQiyi. In addition, Pukeko Pictures’ co-production partner on the series, Hengxin Shambala Kids has been confirmed as the master toy partner for the Chinese market where the licensing programme is starting to roll out.
Current L&M activity in China includes Kiddetsland theme parks with two locations at Guangzhou and Wuhan opening at the end of 2018 with more planned for 2019. Additionally a Kiddets stage show premiered in December last year with plans to see the scheduling of over 100 theatre shows throughout China this year.
International distributor CAKE has recently signed new international deals for Kiddets including Discovery for Middle East and Africa, Showmax for Africa as well as E-Vision for the United Arab Emirates.
Kiddets, a sister series to Pukeko Pictures The WotWots, is co-produced by Pukeko Pictures and Hengxin Shambala Kids. and is the first official children’s television co-production between New Zealand and China. It airs on ABC KIDS in Australia as well as TVNZ’s TV2, HEI HEI and On Demand services in New Zealand. Currently it ranks second in the list of kids’ shows during morning schedule (9:00 am-12:00 am) on CCTV Children’s Channel.
Aimed at new and existing fans of The WotWots, Kiddets offers a broader audience appeal including older preschool children with each episode demonstrating the positive values of teamwork and the building blocks of true and enduring friendship. Kiddets has been created by The WotWots’ Creator, Martin Baynton and will be Executive Produced by Richard Taylor and Clive Spink. CAKE handles worldwide distribution rights excluding Australia, New Zealand and Greater China to Kiddets and also extends to North American and European rights (for series 2) of the The WotWots.
Kiddets expands upon The WotWots franchise with brand new adventures and sees the introduction of five new WotWot characters, Patches, Dapper, Bounce, Stripes and Luna – young space cadets in training at a play school space academy on planet WotWot. Under the watchful eye of SpottyWot and DottyWot who are based on planet Earth, Patches, Dapper, Bounce, Stripes and Luna learn all the skills they need to embark on a mission to a new world.
“Kiddets is building considerable momentum across China,” said Richard Taylor, Co-Owner of Pukeko Pictures. “The licensing and merchandising plan is in full swing through our Chinese partners and we expect to announce a number of major deals soon. We are also looking forward to doubling the number of available episodes and rolling out the show to new territories with our sales agent, CAKE.