– New series set for terrestrial broadcast in Japan this Autumn –
ITV Studios Global Entertainment (ITVS GE) is proud to announce that the Japanese film distributor and production company Tohokushinsha Film Corporation has acquired the television and licensing rights for the highly anticipated boys’ action adventure series Thunderbirds Are Go.
Produced by ITV Studios and Pukeko Pictures in association with Weta Workshop, Thunderbirds Are Go will make its terrestrial television debut in Japan in Autumn 2015. The new series is produced using a unique mixture of CGI animation and live-action miniatures and aims to bring the Thunderbirds brand to a new global audience of children aged 5-11 years.
Trudi Hayward, SVP, Head of Global Merchandising for ITV Studios Global Entertainment comments, “We’re delighted to have Tohokushinsha Film Corporation on board as our broadcast and licensing partner for Japan. Tohokushinsha has been a fantastic ambassador for the Thunderbirds brand since 1966 when it introduced the original Thunderbirds series to the Japanese market. Almost 5 decades on, we’re delighted to be extending our relationship with Tohokushinsha to bring this groundbreaking series to the legions of loyal Japanese Thunderbirds fans and new entrants who I’m sure will love the show as much as previous generations have before.”
Since its UK broadcast debut in April, Thunderbirds Are Go has achieved outstanding ratings. The first two episodes aired back to back on ITV and attracted a consolidated audience of 2.9 million viewers. Following the premiere, the series has continued to draw in strong ratings as it simultaneously airs on children’s channel CITV in addition to ITV. The show regularly reaches the top of its time slot on ITV among kids and outperforms the channel average across all key demographics, while on CITV, the show exceeds the slot average and performs exceptionally well among boys aged 6-11. The new series has also achieved strong ratings in Australia since its debut on Nine Network’s GO! channel in April. The premiere episode had 205k viewers and was the No.1 show both for its slot and for that day across all multi-channels.
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About ITV Studios Global Entertainment
ITV Studios Global Entertainment (ITVS GE) is one of the world’s leading international TV distribution and consumer products businesses. The consumer products division brings together home entertainment, promotions, licensing and publishing under one umbrella, with the merchandise and publishing operation bringing brands to life off screen, working with licensed partners and retailers to bring quality products to consumers. ITVS GE’s successful and diverse portfolio includes ITV Studios brands like the new, groundbreaking reimagining of Thunderbirds, Thunderbirds Are Go, Classic Thunderbirds, Hell’s Kitchen USA and Come Dine With Me and properties such as Super 4, Playmobil®, Cut The Rope, Matt Hatter Chronicles, Digimon Fusion and Village People for which ITVS GE acts as agent.
Part of ITV PLC, which includes the UK’s largest commercial broadcaster, ITV Studios Global Entertainment has offices in London, Hong Kong, Los Angeles and Sydney.