ITV Studios Global Entertainment Appoints Vivid As Master Toy Partner For Thunderbirds are Go!

13 May 2013 – ITV Studios Global Entertainment (ITVS GE) has appointed Vivid as its master toy partner in Europe, Australia and New Zealand for Thunderbirds are Go! (w/t), the major new children’s television series co-produced by ITV Studios and Pukeko Pictures in association with Weta Workshop, which is set to premiere in 2015.

Vivid will produce a range of Thunderbirds are Go! toys, including figurines and vehicles; play sets; die cast models; role play and dress up toys; construction toys; board games and puzzles. The products will launch in the UK in 2015 to coincide with the premiere of the new series, 50 years after its first television debut. The products will then roll out to international markets.

Trudi Hayward, SVP Global Merchandising, ITV Studios Global Entertainment, said: “Vivid’s position as a leading international toy manufacturer and familiarity with the iconic Thunderbirds brand makes the company the perfect toy partner for the new series. Thunderbirds are Go! is set to bring the world’s most famous family of heroes to a new audience, and we look forward to seeing the toys that will help bring the show to life in homes across Europe, Australia and New Zealand.”

“We are delighted to be partnering again with ITVS GE on Thunderbirds as master toy partner,” states Vivid CEO Paul Weston. “The collective expertise of ITVS GE, Pukeko Pictures, Weta and Vivid make this a compelling must-have toy line for our retail partners across the world.”

ITV Studios and New Zealand based Pukeko Pictures, in collaboration with world-famous Weta Workshop (Avatar, King Kong, The Lord of the Rings) are co-producing Thunderbirds are Go! a 26 x 30’ major new children’s series set to debut on ITV and UK’s CITV Channel in 2015. It is currently in pre-production.

This re-invention of Gerry and Sylvia Anderson’s iconic series will be produced using a unique mix of CGI animation and live-action model sets. Showcasing Pukeko Pictures’ and Weta Workshop’s ground-breaking creative and technical excellence, it will deliver a whole new level of action-adventure animation for today’s audience, whilst also affectionately paying tribute to the legacy of model locations from the classic series.


 About ITV Studios Global Entertainment

ITV Studios Global Entertainment (ITVS GE) is one of the world’s leading international TV distribution and consumer products businesses. The consumer products division brings together home entertainment, promotions, licensing and publishing under one umbrella, with the merchandise and publishing operation bringing brands to life off screen, working with licensed partners and retailers to bring quality products to consumers. ITVS GE’s successful and diverse portfolio includes ITV Studios brands like Hell’s Kitchen USA and Come Dine With Me, wholly owned properties such as Thunderbirds and third party properties such as Cut The RopeBabar and Matt Hatter Chronicles.

For more information, please contact:

Jessica Bromley 020 7157 3716 /

Tracey Jaques 020 7157 6185 /

About Vivid Group

Based in Guildford UK with offices in Paris, Frankfurt, Hong Kong and China, the Vivid Group is an independent, privately owned toy, games and stationery company that designs and markets in over 45 countries worldwide.  Key properties include Moshi Monsters, Crayola, AniMagic, Tickety Toc, Skylanders, Walking With Dinosaurs, The Hobbit, One Direction and Little Mix. The company is the number one British toy company.

For further information please contact:

Emma Arthur or Selina Dangerfield

Vivid Press Office, Norton & Company

Tel: 01608 812830

Email: or

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