ITV Studios Global Entertainment(ITVS GE) has named Modern Brands and Planet Fun as exclusive toy distribution partners for the new Thunderbirds Are Go toy line in Australia & New Zealand respectively. Both Modern Brands and Planet Fun will begin to sell in the AW19 Thunderbirds Are Go range with immediate effect, having showcased the toy line at the Melbourne Toy Fair in March.
Thunderbirds Are Goairs on both ABC ME and NINE Network in Australia, and on TVNZ2 in New Zealand, providing fantastic coverage across the FTA channels in both countries, and additional VOD exposure in New Zealand through kids platform HEIHEI. With Season 3 continuing in 2019 in the UK, broadcast in Australia & New Zealand will follow the UK premiere, with new episodes to support the launch of the toy line in the market.
The series is a co-production between ITV Studios and New Zealand-based Pukeko Pictures, in collaboration with world-famous New Zealand studio Weta Workshop (Avatar, King Kong, The Lord of the Rings), so these are hugely significant and important markets for the brand.
The first 9 episodes of Season 3, which aired in the UK from March 2018, reached 1.4M kids in the first run(*), with the broadcast platform rollout of further new episodes set to support the launch of the new toy line in AW19. The new toy line consists of collectibles, action figures and vehicles which encourage imaginative rescue roleplay and interaction between the characters and their craft.
Tim Clarke, General Manager at Modern Brands commented: “Australia is a very relevant and important market for ThunderbirdsAre Go. We are very excited to be working with ITV to bring the ThunderbirdsAre Go toy line to the Australian retailers and consumers from 2019. Thunderbirds has a strong following in Australia and as a long term property has a great fit within the Modern Brands brand portfolio.”
Jeremy Kirk-Smith, CEO at Planet Fun, commented: “Planet Fun have long been passionate Thunderbirds Are Gofans, and are proud that the show is produced in New Zealand (in Wellywood!). We are thrilled to announce that The Warehouse will be exclusive retail partners with stock hitting the shelves in August this year.”
(*) Source: BARB, April-June 2018
For more information, please contact Megan Palm:
+44 (0)20 7157 6372
Notes for Editors:
Thunderbirds Are Go is the re-imagining of the classic series, produced by ITV Studios and New Zealand-based Pukeko Pictures production, in collaboration with world-famous Weta Workshop (Avatar, King Kong, The Lord of the Rings), using a mix of CGI animation and live-action model sets.
About ITV Studios Global Entertainment
ITV Studios Global Entertainment(ITVS GE) is one of the world’s leading international TV distribution, home entertainment, publishing, merchandising and licensing businesses. ITVS GE distributes celebrated content across all genres from both its in-house production business, ITV Studios, and in collaboration with leading producers from around the world.
Part of ITV PLC, which includes the UK’s largest commercial broadcaster, ITV Studios Global Entertainment has offices in London, Hong Kong, Los Angeles and Sydney.
About Modern Brands Pty Ltd
Modern Brands pty ltdis one of the largest and exclusive distributors for Australia and New Zealand of world leading retail toy and entertainment brands. As a full service Sales, Marketing and Distribution solution, Modern Brands has been supplying quality toys to Australian and New Zealand retailers for over 60 years.
Modern Brands proudly represents some of the best quality toys from all over the world including Schleich, Ravensburger, Sylvanian Families, Melissa & Doug, Brio, Plan Toys, Siku, Thinkfun, and Orchard Toys, and is proud to add the ThunderbirdsAre Go toy line to its extensive portfolio.
Modern Brands pty ltd is part of the privately-owned Modern Star pty ltd group of companies, which also includes Modern Teaching Aids, the no.1 educational supply company. The Modern Star group is headquartered in Sydney with further offices and warehousing in New South Wales, Queensland and Victoria. Modern Star employs over 300 people and operates across both Australia and New Zealand.
About Planet Fun
Planet Fun are New Zealand’s largest toy distributor, are proud to be wholly New Zealand owned, and have been bringing winning toys to Kiwi kids since 2000. Thunderbirds toys join a winning repertoire within the Planet Fun portfolio of some of the world’s biggest kid brands. These include LOL Surprise!, Ty Beanies, Paw Patrol, Treasure-X, Peppa Pig, Bakugan, Fortnite, Little Tikes, Teenage Mutant Ninja Turtles and many more. For more information about Thunderbirds toys and Planet Fun visit www.planetfun.co.nz or download the Planet Fun app.