Global Preschool Tv Property, The Wotwots™, Lands With American Greetings Properties

By June 1, 2011 The WotWots

American Greetings Properties Inks Deal with Pukeko Pictures to Oversee Licensing and Merchandising Efforts for Pre-school Entertainment Series

New York, NY (June XX, 2011) – Loveable little aliens are invading American Greetings Properties! The intellectual property and outbound licensing division of American Greetings Corporation (NYSE: AM) today announced that it has acquired the licensing and merchandising rights to the popular preschool property, the WotWots™. As part of the agreement with production company Pukeko Pictures, American Greetings Properties has signed on to represent the WotWots brand worldwide. The WotWots television series, which is enjoying success on The Hub, follows two adorable siblings from outer space as they learn about the animal kingdom.

From the creative minds at Richard Taylor’s Academy Award-winning Weta Workshop (Lord of the Rings, King Kong) and Pukeko Pictures, the WotWots is an enchanting pre-school series about the adventures of SpottyWot and DottyWot. This delightful pair of enquiring minds has come to Earth to explore and to marvel at the extraordinary diversity of life on the blue planet. The show celebrates this joy of discovery and demonstrates the positive values that are the building blocks of a true and enduring friendship.

American Greetings Properties will develop a comprehensive licensing program around the preschool brand that will initially focus on key merchandise categories including apparel, publishing, back-to-school, home décor and home textiles.

“We are very happy to be partnering with Pukeko Pictures to represent the WotWots on a global scale,” said Carla Silva, vice president of global licensing at American Greetings Properties. “The series’ first season has already proven to be a strong performer on The Hub and has quickly become preschoolers’ favorite alien adventure. We look forward to building an exciting licensing program for children that brings to life these lovable characters and helps further encourage the brand’s core values of kindness and cooperation.”

“This is a very exciting time for the WotWots as we partner with American Greetings Properties. This international licensing and merchandising deal will ensure the continued growth of the brand and its success in reaching and being accessible to pre-schoolers. American Greetings Properties is a leader in the pre-school market so we are looking forward to working with them and building the best possible global licensing program for the WotWots” said co-founder of Weta Workshop, Sir Richard Taylor.

The WotWots is currently airing its first season in the U.S. on The Hub, a joint venture between Discovery Communications and Hasbro, Inc., and will return for a second season in fall 2011. The series also airs internationally on Treehouse in Canada, Five.TV in the U.K., and ABC2 in Australia, in addition to Korea, the Middle East and Poland.

About American Greetings Properties

American Greetings Properties (AGP) is a creator and producer of popular children’s entertainment and the outbound licensing division of American Greetings Corporation. Nearly 40 years ago when American Greetings Properties introduced Holly Hobbie™, a licensing sensation ensued that revolutionized the licensing and consumer products industry. AGP then went on to create some of the most beloved evergreen brands in history. Since the successful re-launches of Strawberry Shortcake and Care Bears franchises which are televised in over 100 countries around the world, the brands have garnered over $6 billion in retail sales worldwide since 2002. AGP’s portfolio includes Strawberry Shortcake, Twisted Whiskers, Maryoku Yummy and TinPo – all airing on The Hub Network – as well as other classic properties such as the Care Bears, Madballs and Holly Hobbie. Children can experience AGP online at www.agkidzone.com. For more information on AGP, visit www.agpbrands.com.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company’s major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company’s online division). In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

About Pukeko Pictures

the WotWots is produced by Pukeko Pictures and made at Richard Taylor’s Weta Workshop. Pukeko Pictures is a new business partnership between Academy Award winner Richard Taylor the co-founder and creative lead of Weta Workshop (Lord of the Rings, King Kong), and internationally acclaimed author and children’s television creator, Martin Baynton. Taylor and Baynton previously teamed up to create the award winning children’s program, Jane and the Dragon.

###

Media Contact

Callie Burrows, Sara Levin

DKC Public Relations

212-981-5209, 212-981-5117

Callie_burrows@dkcnews.com, sara_levin@dkcnews.com

Adele Feletto

Adele Feletto Publicity

T: 61 2 4871 2593

E: adele@adelefelettopublicity.com.au